Let's say you decide to drive to the West Coast. Do you just get into the car and aim toward the setting sun? Of course not. Many people will mapquest their route, buy a roadmap, plug their destination into their GPS or something like that to get the directions they should follow.
Along the way, some drivers may get lost, or they may hit roadblocks, or experience other setbacks. Some drivers may just bounce back from those things, and continue their drive, or they may get discouraged, and turn around. Some drivers have limiting beliefs, or they sabotage themselves in their road trip, concluding for themselves what others may have told them many times: that driving isn't for them.
In our driving example, the road map is the equivalent of the business plan, which is a map to follow in your Entrepreneur journey. But while most drivers would get a map to help them reach the West Coast, surprisingly, most Entrepreneurs do not have a business plan to help them in their business. They know that they should have a plan, and they believe it's important, but they never get around to doing one.
But the whole point of this article isn't to convince you that you need a business plan (which of course I believe you do). It's to let you know that there is an entire critical thinking framework that you need to learn which will teach you perhaps the most important question to ask in the first place: Why Go West?
In the driving example, perhaps the better option would have been to drive South, or North, or to not go anywhere at all... In business, sometimes the best option is to do nothing, or to head in a completely different direction than the one being contemplated!
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